What is a Moodboard?

Moodboards are an absolute MUST for me when I begin working with new branding clients!

I love creating a beautiful collection of images, colors, textures, fonts, and graphics that allow my clients to more deeply connect with the heart of their brand.

A great moodboard is a complete visual expression of your story, your message, your vibe.

It’s your visual inspiration to reflect on when you need to reconnect to your brand’s energy.

Keeping this crystal clear vision of your brand’s message will support you through connecting more deeply with your ideal audience.


01. A moodboard is a visual aide that helps you create an overall VIBE of your brand. It should include images, colors, textures, graphic elements and font styles that create a FEELING you want to convey to your audience.

02. When creating a moodboard, keep in mind the energy you want to create. Images, fonts and colors tell a story all of their own.

03. My favorite tips for moodboard creation:

  • Use 3-5 cohesive images
  • Choose 5-6 complimenting colors
  • Use no more than 3 different font styles.
  • Don’t be afraid to play. Pop open a blank design in Canva and let your creative energy run wild.

04. Once your moodboard is created, refer back to it often to ensure you are staying consistent with the images, graphics and elements you are sharing on your business platforms.

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